Thank You for Your Support! As a result of your advocacy, Agenda Item 10A has been pulled and will not be heard at the June 9 City Council meeting. Your voices made a difference. Stay tuned for more updates.

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Urgent โ€” Vote Is This Tuesday

Our Hotels Are
Our Community

On Tuesday, June 9, the City Council is rushing through an emergency ordinance that would pile massive new costs onto Santa Monica's already-struggling hotels. No community input. Six hotel union-funded council members poised to vote on it.

๐Ÿ–Š Sign the Petition ๐Ÿ“ง Email City Council

Here's What the Council Is Rushing to Pass

Most Santa Monica residents have no idea this vote is happening Tuesday night. Here's what you need to know.

๐Ÿ“‹ The Ordinance

Santa Monica already ties its hotel worker wages to whatever Los Angeles sets. Now the City Council wants to adopt LA's brand-new expanded wage structure: steep wage increases plus a new mandatory health care contribution on top of the hourly wage for every covered worker. This was placed on the agenda with virtually no notice to hotel owners, employees, or the public.

๐Ÿ’ธ What It Would Cost

Starting July 1, 2026, less than a month away, the base wage jumps to $25/hour. Hotels that don't provide a defined health benefit package must also pay an additional $4.25/hour per covered worker, with no exceptions for part-time employees, employees who have already declined benefits because they're covered by a spouse, or any other circumstance. By 2030, the wage alone hits $30/hour with benefit costs escalating on top every year. For many hotels, this is simply not survivable.

๐Ÿจ Small Hotels Could Get Relief, But Only If Council Acts

Los Angeles's new ordinance exempts hotels with fewer than 60 rooms. Santa Monica currently has no such exemption. Every hotel is covered regardless of size. Of Santa Monica's 41 hotels, 16 have fewer than 60 rooms, and 13 have fewer than 40. The Council has the opportunity to adopt this exemption. So far, there is no guarantee they will.

โšก Why the Fake "Emergency"?

Staff is requesting an emergency ordinance, bypassing the normal 30-day public review period so it takes effect the moment it passes. There is no genuine emergency. The City has known about the July 1 effective date for months. This is a deliberate choice to rush through a major policy change before the community has a chance to push back.

A Serious Conflict of Interest the Council Cannot Ignore

โš ๏ธ Six of Seven Council Members Were Heavily Funded by Unite Here Local 11, the Union Behind This Ordinance

Unite Here Local 11, the hotel workers' union that directly benefits from this ordinance, spent heavily to elect the current council majority. Those same council members are now being asked to vote on a union-driven policy. This is a textbook conflict of interest. Residents deserve to know about it, and union-funded council members should recuse themselves.

In the 2024 elections alone, Unite Here Local 11 channeled $275,000 into a PAC backing four specific council candidates, all of whom won. Combined with previously elected union-backed members, six of the seven current council members have received substantial Unite Here support.

Our Council Members Say They Support Santa Monica Businesses. Do Their Votes Match Their Words?

Our elected officials routinely claim they want to support local businesses, attract investment, and help Santa Monica thrive. So why do they repeatedly put the demands of outside organizations โ€” like a regional union whose members largely don't live here โ€” ahead of the businesses and residents who actually make up this community? Santa Monica's hotels, their employees, and the tax revenue they generate deserve the same commitment our council members claim to stand for.

Here's Exactly What's Coming, Year by Year

This isn't speculation. These are the actual wage rates Santa Monica would be locked into, set by Los Angeles, with no ability for local officials to adjust them based on our own economy.

Year Minimum Base Wage + Health Add-On (if not provided)
July 2026 โฌ… NOW $25.00/hr + $4.25/hr = $29.25 effective
July 2027 $25.50/hr + $6.00/hr = $31.50 effective
July 2028 $28.50/hr + $8.35/hr = $36.85 effective
July 2029 $29.00/hr + adjusted annually by LGAR
Jan 2030+ $30.00/hr + CPI + health benefit add-on, adjusted every year

Source: City of Los Angeles Ordinance No. 188944, adopted May 26, 2026. Santa Monica Council proposes adopting this schedule in full, effective July 1, 2026.

When Costs Exceed What the Market Will Bear

When hotel operating costs rise faster than revenues, a predictable chain of events follows, and every consequence hurts the Santa Monica community, not just hotel owners.

๐Ÿ‘ท

Jobs Are Cut

Hotels reduce hours and eliminate positions. The workers these ordinances claim to protect are often the first to feel it.

๐Ÿšง

Renovations Stop

Deferred upgrades mean aging, less competitive properties, pushing visitors and their spending to neighboring cities.

๐Ÿจ

Hotels Close or Convert

When a hotel closes, those jobs and that tax revenue are gone permanently.

๐Ÿ’ธ

City Revenue Falls

Less TOT means less funding for parks, after-school programs, public safety, and city services everyone depends on.

๐Ÿช

Local Businesses Suffer

Fewer hotel guests means less foot traffic and fewer dollars flowing through local restaurants, shops, and attractions.

๐Ÿ“‰

Future Investment Leaves

Developers watch what happens to existing hotels. A hostile cost environment kills future projects before they start. Multiple significant hotel expansions and renovations that have already received city approvals, including some high-profile projects, are now being quietly scaled back or shelved entirely as owners run the numbers on these escalating mandates.

Why Hotels Can't Simply Raise Their Rates

Santa Monica's hotel rates are already among the highest in the LA region โ€” and on top of that, Santa Monica charges one of the highest Transient Occupancy Tax (TOT) rates in the entire state. Guests are already paying a significant premium just to stay here. Guests compare prices instantly online โ€” and if Santa Monica hotels raise rates further to absorb these new costs, bookings will shift to Beverly Hills, the South Bay, Orange County, and other nearby markets that don't carry the same mandates or tax burden. Fewer bookings means fewer jobs, less local spending, and critically โ€” less TOT revenue for the City. There is no way to simply pass these costs along. The market will not bear it.

Our Hotels Aren't Just For Tourists. They're For All of Us

"Our council members say they want Santa Monica to thrive and attract great businesses. So why do they keep putting the demands of an outside union ahead of the residents and businesses that actually call this city home?"
๐Ÿซ

City Services & Youth Programs

Hotel guests pay Transient Occupancy Tax that directly funds city-operated after-school and youth programs, parks, public safety, and infrastructure Santa Monica residents rely on every day.

๐Ÿ‘ฉโ€๐Ÿณ

Thousands of Local Jobs

Santa Monica hotels employ thousands of our neighbors at every skill and income level. These are real community jobs.

๐Ÿฝ๏ธ

Restaurants & Small Businesses

Hotel visitors fill local restaurants and shops. A weaker hotel sector means less foot traffic and less revenue for small businesses across the city.

Four Things You Can Do Right Now

Every voice counts. Here is how to make yours heard before it's too late.

1

Sign the Petition

Demand that union-funded council members recuse themselves and that this item be pulled until proper, transparent stakeholder outreach is completed.

๐Ÿ–Š Sign the Petition
2

Email City Council in Two Minutes

We've written the email for you. Click below to get your personalized, ready-to-send message with all council addresses pre-loaded. Just copy, paste, and send. It takes about two minutes and makes a real difference.

๐Ÿ“ง Get the Email Template

Opens a simple page with everything pre-written. Works in Gmail, Outlook, Apple Mail โ€” any email app.

3

Show Up or Call In Tuesday Night

Unite Here routinely buses in large numbers of non-Santa Monica residents to pack council chambers and drown out local voices. Santa Monica needs actual Santa Monica residents and business owners, people who truly live, work, and pay taxes here, to show up or call in and be heard. Don't let outside voices speak for our community.

Tuesday, June 9 ยท 5:30 PM ยท City Hall, 1685 Main St.

๐Ÿ“‹ View the Agenda Item
4

Spread the Word Right Now

Most Santa Monica residents have no idea this vote is happening Tuesday. Share this page with neighbors, friends, and local business owners immediately. That's exactly how they want it. Let's change that.

๐Ÿ“ค Share by Email

Questions or want to get more involved?

savesantamonicahotels@gmail.com

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